The "Let's Walk Bangkok" project aims to encourage young tourists to explore Bangkok's vibrant Chinatown area through a user-friendly walking map and gamified food discovery experience. The project centers around a visually appealing fold-out map highlighting key attractions and restaurants. This map incorporates a grid system for easy navigation, uses color-coding to differentiate between streets, alleys, and points of interest, and features custom illustrations of landmarks to aid in identification. The map also includes a walking route, estimated walking times, and a comprehensive legend. Both English and Thai languages are incorporated to ensure accessibility for a wide range of users. The reverse side of the map provides detailed information about each attraction and restaurant, including historical context and coordinates for easy location.
Interactive elements further enhance engagement. A passport-style booklet allows visitors to collect stamps from various attractions, creating a personalized memento. A specially designed tote bag serves as both a practical item for exploration and a canvas for collecting attraction stamps. To add authenticity to the experience, I created a physical rubber stamp prototype, demonstrating how the actual stamping process would work in practice. These collectible aspects, including the tangible rubber stamp, add excitement to the walking experience, encouraging thorough exploration and providing a tactile, interactive element to the project.
The project's design draws inspiration from Shanghai-influenced aesthetics and Bangkok's iconic tuk-tuk colors. Key deliverables include a fold-out walking map, a collectible food card, passport booklet, and reward items such as a t-shirt and tote bag. Importantly, the project was developed in consultation with a Thai friend living in Bangkok, who provided invaluable assistance with Thai names, text, and translations, ensuring cultural accuracy and authenticity.